{"id":520,"date":"2025-10-18T17:57:24","date_gmt":"2025-10-18T20:57:24","guid":{"rendered":"https:\/\/smsr.com.br\/sr\/?page_id=520"},"modified":"2026-04-16T11:19:21","modified_gmt":"2026-04-16T14:19:21","slug":"historia","status":"publish","type":"page","link":"https:\/\/www.smsr.com.br\/sr\/historia\/","title":{"rendered":"Hist\u00f3ria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"520\" class=\"elementor elementor-520\" data-elementor-post-type=\"page\">\n\t\t\t\t<section class=\"elementor-element elementor-element-ff09ac6 e-flex e-con-boxed e-con e-parent\" data-id=\"ff09ac6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8781a6a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8781a6a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mais de 5 d\u00e9cadas  de<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32c8d37 elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"32c8d37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hist\u00f3ria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfb15e elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6bfb15e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hist\u00f3ria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cdabe9 elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"5cdabe9\" data-element_type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.smsr.com.br\\\/srsrsr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Seta-baixo-tripla.json&quot;,&quot;id&quot;:594,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;trigger&quot;:&quot;none&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.3000000000000000444089209850062616169452667236328125,&quot;sizes&quot;:[]},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-52322d6 e-con-full e-flex e-con e-child\" data-id=\"52322d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ffece82 e-grid e-con-full elementor-invisible e-con e-child\" data-id=\"ffece82\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e3bac58 e-con-full e-flex e-con e-child\" data-id=\"e3bac58\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a93ca8a e-con-full e-flex e-con e-child\" data-id=\"a93ca8a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe7600 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cfe7600\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Miss\u00e3o<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fb88c elementor-widget elementor-widget-text-editor\" data-id=\"81fb88c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Oferecer qualidade e variedade nos produtos e servi\u00e7os, gerando resultados e satisfa\u00e7\u00e3o pelo trabalho bem feito.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e6daed e-con-full e-flex e-con e-child\" data-id=\"9e6daed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-449e05d e-con-full e-flex e-con e-child\" data-id=\"449e05d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa22df elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"aaa22df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Vis\u00e3o<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d24a3d2 elementor-widget elementor-widget-text-editor\" data-id=\"d24a3d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ser prefer\u00eancia dos consumidores onde estamos localizados, manter o investimento nas unidades existentes e na expans\u00e3o de novas lojas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2466da e-con-full e-flex e-con e-child\" data-id=\"c2466da\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-95abeb3 e-con-full e-flex e-con e-child\" data-id=\"95abeb3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90c6928 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"90c6928\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Valores<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95f8e6c elementor-widget elementor-widget-text-editor\" data-id=\"95f8e6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Honestidade<\/p><p>\u2013 Determina\u00e7\u00e3o<\/p><p>\u2013 Confian\u00e7a na equipe<\/p><p>\u2013 Respeito<\/p><p>\u2013 Trabalho<\/p><p>\u2013 Comprometimento<\/p><p>\u2013 Servir bem<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adac78 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3adac78\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon elementor-animation-pulse\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-7110954 e-flex e-con-boxed e-con e-parent\" data-id=\"7110954\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b960c24 elementor-widget elementor-widget-shortcode\" data-id=\"b960c24\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"482\" class=\"elementor elementor-482\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a0b23 e-con-full e-flex e-con e-parent\" data-id=\"a1a0b23\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce37c8 image-position-column image-position-column elementor-widget elementor-widget-eae-timeline\" data-id=\"2ce37c8\" data-element_type=\"widget\" data-widget_type=\"eae-timeline.skin2\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section data-layout=\"center\" data-top-offset=\"200\" class=\"eae-layout-center eae-timeline eae-timeline-alternate-yes eae-tl-center eae-tl-res-style-mobile-tablet eae-tl-res-layout-right\">\n\t\t\t<div class=\"eae-timline-progress-bar\">\n\t\t\t\t<div class='eae-pb-inner-line'><\/div>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"e91038c\" class=\"eae-timeline-item elementor-repeater-item-e91038c custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1974\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"e91038c\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974.webp\" class=\"attachment-full size-full wp-image-486\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-300x202.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-768x518.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-24x16.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-36x24.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-48x32.webp 48w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1974\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Matriz - Inaugura\u00e7\u00e3o<\/h3><div class=\"eae-tl-content-innner\"><p>Foi no dia 8 de mar\u00e7o de 1974, um s\u00e1bado, que a primeira loja foi inaugurada. A popula\u00e7\u00e3o de S\u00e3o Roque rodeava o pr\u00e9dio, ansiosa em ver a novidade abrir suas portas.\u00a0<em>\u201cAt\u00e9 hoje n\u00e3o esque\u00e7o o dia da inaugura\u00e7\u00e3o da loja matriz, a multid\u00e3o curiosa, os discursos das autoridades da \u00e9poca e o trabalho que tivemos durante toda a noite para encher as gondolas de produtos. Os setores que mais chamavam a aten\u00e7\u00e3o eram o a\u00e7ougue e a feirinha\u201d<\/em>, lembra Mingote. Naquele per\u00edodo j\u00e1 havia um concorrente, o Vem K\u00e1 Supermecados, que tinha se instalado na cidade h\u00e1 alguns meses.\u00a0<em>\u201cEm tom de provoca\u00e7\u00e3o eles enviaram um vaso de flores para n\u00f3s neste dia, indicando que era para o enterro da nossa empresa, j\u00e1 que ela n\u00e3o teria futuro\u201d<\/em>, relembra Aristeu que, assim como Mingote, foi um dos fundadores. \u201c<em>Anos depois o Vem K\u00e1 tentou negociar a compra do S\u00e3o Roque, o que n\u00e3o foi aceito pelo grupo\u201d.<\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"4c18fb5\" class=\"eae-timeline-item elementor-repeater-item-4c18fb5 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1974\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"4c18fb5\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-imprensa.webp\" class=\"attachment-full size-full wp-image-489\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-imprensa.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-imprensa-300x126.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-imprensa-768x323.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-imprensa-24x10.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-imprensa-36x15.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-imprensa-48x20.webp 48w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1974\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Imprensa<\/h3><div class=\"eae-tl-content-innner\"><p>O burburinho foi grande naquele dia. Entre os presentes estavam autoridades locais, convidados e as fam\u00edlias fundadoras. Depois dos discursos e agradecimentos, a fita foi cortada e abriram-se as portas da primeira loja. Loja esta que se tornaria a matriz de uma rede no futuro. A imprensa da \u00e9poca registrava o momento com o slogan \u201cSupermercados S\u00e3o Roque \u2013 Este \u00e9 nosso\u201d. E realmente era. O nome escolhido pelas fam\u00edlias foi pensado n\u00e3o somente em homenagear a cidade, mas tamb\u00e9m seu santo protetor. \u201cFoi um alvoro\u00e7o quando surgiu o coment\u00e1rio de que abriria um supermercado novo, as pessoas torciam muito para que desse certo, porque era uma empresa fundada por pessoas daqui do munic\u00edpio. E o S\u00e3o Roque sempre foi querido, o publico gostava de fazer compras, do ambiente da loja e da aten\u00e7\u00e3o dos funcion\u00e1rios\u201d, recorda a esposa de um dos fundadores.<\/p><p>Os produtos expostos nas gondolas esgotaram-se na inaugura\u00e7\u00e3o. A inexperi\u00eancia do grupo gerou uma d\u00favida: como abrir a loja no dia seguinte, se as prateleiras est\u00e3o praticamente vazias? Depois de uma madrugada inteira trabalhando para inaugurar com abundancia de produtos, aquele dia finalizou-se sem nenhum estoque. \u201cForam meses trabalhando para esta data, mas como est\u00e1vamos iniciando um grande empreendimento, nosso calculo falhou. Tivemos lucro na inaugura\u00e7\u00e3o, mas os produtos estavam quase esgotados\u201d, conta um dos filhos do Zito. Foi ent\u00e3o que surgiu a ideia de preencher as gondolas com sacos de ra\u00e7\u00e3o de galinha no fundo e cobrir com os alimentos na frente para \u201cmascarar\u201d a aus\u00eancia deles, enquanto compravam mais, em S\u00e3o Paulo.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"78b0285\" class=\"eae-timeline-item elementor-repeater-item-78b0285 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1974\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"78b0285\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-persistencia.webp\" class=\"attachment-full size-full wp-image-490\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-persistencia.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-persistencia-300x171.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-persistencia-768x439.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-persistencia-24x14.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-persistencia-36x21.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-persistencia-48x27.webp 48w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1974\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Um ato de persist\u00eancia<\/h3><div class=\"eae-tl-content-innner\"><p>Se esta hist\u00f3ria merece uma palavra chave que represente hoje o pensamento de todos os fundadores, familiares e funcion\u00e1rios, esta palavra \u00e9 \u201cpersist\u00eancia\u201d. No primeiro ano de vida do supermercado, uma crise instalou-se no neg\u00f3cio. Os s\u00f3cios haviam criado uma rotina de comprar produtos, acrescentar o pre\u00e7o com uma margem baixa de lucro e revender. Na medida em que o estoque se esgotava, novas compras eram realizadas e assim sucessivamente. A quest\u00e3o \u00e9 que neste per\u00edodo o pa\u00eds passava por uma revolu\u00e7\u00e3o na economia e o pre\u00e7o dos produtos n\u00e3o era reajustado conforme a infla\u00e7\u00e3o, que naquele ano chegou a subir em 50%. Come\u00e7aram a perceber que n\u00e3o havia retorno financeiro.<\/p><p><em>\u201cEst\u00e1vamos \u00e0 beira da fal\u00eancia quando, um dia, meu pai chamou todos os s\u00f3cios para uma reuni\u00e3o e disse que alguma coisa estava errada. A sugest\u00e3o dele foi simples: descubram o erro e vamos corrigi-lo\u201d<\/em>, relembra um dos filhos do Zito.\u00a0<em>\u201cO problema era que n\u00e3o t\u00ednhamos feito controle de nada, n\u00e3o havia balan\u00e7o, o pre\u00e7o praticado estava abaixo do mercado e n\u00e3o acompanhava a infla\u00e7\u00e3o e, pior, n\u00e3o t\u00ednhamos mais dinheiro para investir\u201d<\/em>. Foi ent\u00e3o que Zito deu o ultimato:\u00a0<em>\u201co dinheiro eu arrumo, mas voc\u00eas precisam fazer deste erro uma experi\u00eancia para o problema n\u00e3o se repetir. O crescimento da empresa vai depender de voc\u00eas\u201d.<\/em><\/p><p>Ap\u00f3s esta conversa, Zito foi ao Banco Nacional de Minas Gerais e financiou a d\u00edvida do grupo.\u00a0<em>\u201cEle era uma pessoa de muita credibilidade na cidade, nenhum de n\u00f3s conseguir\u00edamos fazer um empr\u00e9stimo no valor que ele conseguiu\u201d<\/em>, recorda Aristeu.\u00a0<em>\u201cEle entregou o cr\u00e9dito na nossa m\u00e3o e, mais do que isso, nos incentivou a n\u00e3o desistir da empresa. Foi assim que ele reergueu o supermercado no seu primeiro ano de crise\u201d<\/em>, completa. Para Mingote, tudo isso aconteceu porque aquele foi um ano de transi\u00e7\u00e3o para os s\u00f3cios.\u00a0<em>\u201cEst\u00e1vamos t\u00e3o acostumados a receber anualmente no armaz\u00e9m, que quando iniciamos com um supermercado ficamos empolgados em receber no ato. Parecia que entrava muito dinheiro diariamente na empresa, mas percebemos que, mesmo assim, n\u00e3o tinha lucro\u201d<\/em>, conta.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"ba99a0b\" class=\"eae-timeline-item elementor-repeater-item-ba99a0b custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1974\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"ba99a0b\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-mingote.webp\" class=\"attachment-full size-full wp-image-492\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-mingote.webp 180w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-mingote-150x150.webp 150w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-mingote-24x24.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-mingote-36x36.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-mingote-48x48.webp 48w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1974\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Mingote, o vision\u00e1rio<\/h3><div class=\"eae-tl-content-innner\"><p>Mingote foi o apelido que a av\u00f3 deu carinhosamente para Antonio Marchi, como ele mesmo conta com saudades. Nascido em 13 de junho de 1935, filho de Benedito Marchi (falecido em 1969) e Maria Augusta G\u00f3es Marchi (falecida em 1999), casou-se com Cec\u00edlia Augusta de Camargo Marchi, com quem teve apenas um filho, Roberto de Camargo Marchi. Com a morte precoce do pai, ele assumiu a lideran\u00e7a na fam\u00edlia e, junto com os irm\u00e3os, Benedito (Dinho), \u00c9zio, Maria Luiza, Ad\u00e9lia, Rosa Maria, Aurora (Lita) e Aparecida (Cilinha), matinha um armaz\u00e9m no bairro Canguera.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"1fbf518\" class=\"eae-timeline-item elementor-repeater-item-1fbf518 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1974\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"1fbf518\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-os-fundadores.webp\" class=\"attachment-full size-full wp-image-494\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-os-fundadores.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-os-fundadores-300x95.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-os-fundadores-768x243.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-os-fundadores-24x8.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-os-fundadores-36x11.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-os-fundadores-48x15.webp 48w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1974\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Os fundadores<\/h3><div class=\"eae-tl-content-innner\"><p>Descrever toda a \u00e1rvore geneal\u00f3gica das fam\u00edlias fundadoras do S\u00e3o Roque Supermercados seria indispens\u00e1vel para um registro hist\u00f3rico. Contudo, basta dizer que quatro homens, que moravam no bairro Canguera, iniciaram uma nova trajet\u00f3ria quando, em meio aos armaz\u00e9ns e adega, decidiram dar inicio a um grande empreendimento.<\/p><p>Benedito Godinho (Zito), Aristeu de G\u00f3es, Ant\u00f4nio Marchi (Mingote) e Benedito Marchi Filho (Dinho) tinham conhecimentos e experi\u00eancias diferentes. E, apesar de cada um ter seu pr\u00f3prio neg\u00f3cio, todos eram empreendedores e possu\u00edam a mesma vis\u00e3o de um futuro promissor. O marco destes 40 anos foi quando eles uniram suas habilidades para iniciar uma hist\u00f3ria que escreveram juntos.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"0f2396a\" class=\"eae-timeline-item elementor-repeater-item-0f2396a custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1974\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"0f2396a\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-zito-godinho.webp\" class=\"attachment-full size-full wp-image-495\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-zito-godinho.webp 225w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-zito-godinho-18x24.webp 18w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-zito-godinho-27x36.webp 27w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1974-zito-godinho-36x48.webp 36w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1974\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Zito Godinho, o precursor<\/h3><div class=\"eae-tl-content-innner\"><p>Benedito Godinho, apelidado de Zito, nasceu e cresceu no bairro Canguera, onde trabalhava carregando cargas de carv\u00e3o. O primeiro sinal de empreendedorismo, segundo relatos de pessoas pr\u00f3ximas, foi quando viu a possibilidade de produzir o pr\u00f3prio carv\u00e3o para vender, e assim o fez por um longo per\u00edodo. Posteriormente, j\u00e1 casado com Alzira Godinho, iniciou a produ\u00e7\u00e3o de vinhos com a fam\u00edlia da esposa. Conheceu todos os processos de planta\u00e7\u00e3o, colheita e engarrafamento do produto. Especializou-se com a pr\u00e1tica e vivencia deste setor. Conheceu os diferentes procedimentos, desde o moer manual da uva para extrair a mat\u00e9ria prima, at\u00e9 a extra\u00e7\u00e3o el\u00e9trica do suco. Por fim, fundou a Adega Primavera que distribu\u00eda os mais variados vinhos para a regi\u00e3o de S\u00e3o Roque.<\/p><p>Apesar da estabilidade e seguran\u00e7a, \u201cZito vinhateiro\u201d, como ficou conhecido depois da adega, n\u00e3o se acomodava. Assim como aprendeu na pr\u00e1tica, ele ensinou aos seus oito filhos todas as t\u00e9cnicas de produ\u00e7\u00e3o, engarrafamento e venda de vinho. S\u00e9rgio, Amaro, Efaneu, Luiz Gonzaga, S\u00f4nia, Carlos, Maria Elisabete e Flavio, que tamb\u00e9m cresceram em Canguera, foram os respons\u00e1veis em dar continuidade aos trabalhos da Adega Primavera. Zito era a referencia da sua fam\u00edlia, possu\u00eda um senso de lideran\u00e7a natural e a sensibilidade de usufruir as oportunidades que apareciam.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"7e974d7\" class=\"eae-timeline-item elementor-repeater-item-7e974d7 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1975\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"7e974d7\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"527\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/progresso.webp\" class=\"attachment-full size-full wp-image-496\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/progresso.webp 720w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/progresso-300x220.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/progresso-24x18.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/progresso-36x26.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/progresso-48x35.webp 48w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1975\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Progresso<\/h3><div class=\"eae-tl-content-innner\"><p>O ano de ascens\u00e3o do supermercado foi 1975, quando come\u00e7aram a aparecer os primeiros resultados de uma nova administra\u00e7\u00e3o. O grupo era o mesmo, mas a vis\u00e3o era outra, mais madura e consciente. Segundo os s\u00f3cios, a partir desta data o progresso foi natural.\u00a0<em>\u201cA popula\u00e7\u00e3o de cidades vizinhas que frequentavam a loja matriz come\u00e7aram a pedir novas unidades e abra\u00e7amos cada oportunidade que apareceu. Dentro do nosso potencial, crescemos bastante, mas, naquela \u00e9poca, o crescimento era para atender uma necessidade e hoje se tornou uma meta\u201d<\/em>.<\/p><p>Um dos primeiros funcion\u00e1rios registrados na empresa, Nelson Ribeiro do Prado Filho, tamb\u00e9m recorda com saudades o in\u00edcio de tudo.\u00a0<em>\u201cA maior dificuldade no come\u00e7o foi a falta do dinheiro, n\u00e3o existia verba para compra de equipamentos ou de ve\u00edculos e a estabilidade demorou a chegar\u201d<\/em>. Para ele, o per\u00edodo de sobreviv\u00eancia do supermercado durou muitos anos, pois havia muitas diferen\u00e7as entre os s\u00f3cios e nunca houve um planejamento para crescer.\u00a0<em>\u201cApesar dos problemas internos, t\u00ednhamos uma filosofia de n\u00e3o atrasar nenhuma conta, honr\u00e1vamos nossas dividas, nunca prejudicamos nenhum fornecedor. O melhor de tudo \u00e9 saber que at\u00e9 hoje \u00e9 assim\u201d.\u00a0\u00a0<\/em>Para Nelson, o que mantem o S\u00e3o Roque em p\u00e9 40 anos depois de sua inaugura\u00e7\u00e3o \u00e9 a honestidade e o empreendedorismo da atual diretoria.\u00a0<em>\u201cA credibilidade que se criou no passado permaneceu e, apesar de ter trabalhado muito e sofrido mais ainda, eu tenho saudade daquela \u00e9poca\u201d.<\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"b3628dc\" class=\"eae-timeline-item elementor-repeater-item-b3628dc custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1979\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"b3628dc\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"321\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1975-o-crescimento.webp\" class=\"attachment-full size-full wp-image-497\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1975-o-crescimento.webp 845w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1975-o-crescimento-300x114.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1975-o-crescimento-768x292.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1975-o-crescimento-24x9.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1975-o-crescimento-36x14.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1975-o-crescimento-48x18.webp 48w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1979\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">O crescimento<\/h3><div class=\"eae-tl-content-innner\"><p>Cinco anos depois da inaugura\u00e7\u00e3o e j\u00e1 superada a crise inicial, em 1979, a segunda loja foi aberta no munic\u00edpio de Mairinque. Mingote mudou-se para l\u00e1 com a fam\u00edlia, pois queria estar pr\u00f3ximo do p\u00fablico e fazer parte da comunidade onde a empresa estava se instalando. O pr\u00e9dio foi alugado de uma igreja e neste mesmo lugar ficou durante anos no centro de Mairinque, at\u00e9 que surgiu uma nova oportunidade e, em 1983, foi transferido para o pr\u00e9dio atual.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"b26bb9d\" class=\"eae-timeline-item elementor-repeater-item-b26bb9d custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1983\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"b26bb9d\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"485\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1983-predio-atual.webp\" class=\"attachment-full size-full wp-image-498\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1983-predio-atual.webp 889w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1983-predio-atual-300x164.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1983-predio-atual-768x419.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1983-predio-atual-24x13.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1983-predio-atual-36x20.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1983-predio-atual-48x26.webp 48w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1983\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Pr\u00e9dio atual<\/h3><div class=\"eae-tl-content-innner\"><p><em>Desta mesma maneira, outras portas foram se abrindo e novas unidades nasceram. A terceira loja, o S\u00e3o Roque Gril, foi adquirida em 1983 de um grupo da cidade. Era uma loja concorrente que passou a fazer parte da rede\u201d,\u00a0<\/em>conta o atual diretor, Jos\u00e9 Rodrigues Santiago Neto, o Zezinho, que neste mesmo ano ingressava na empresa como office boy. Aristeu, um dos fundadores, lembra que na \u00e9poca tinha medo da expans\u00e3o do neg\u00f3cio.\u00a0<em>\u201cQuando come\u00e7amos com o supermercado, fiquei com muito receio de que n\u00e3o desse certo e, anos depois, continuei com medo do fracasso. Parece que foi de repente que come\u00e7amos a crescer e atender toda a regi\u00e3o de S\u00e3o Roque. Nada foi f\u00e1cil nestes anos, mas, no fim, deu tudo certo\u201d,<\/em>\u00a0menciona.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"0fe6484\" class=\"eae-timeline-item elementor-repeater-item-0fe6484 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1984\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"0fe6484\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"539\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1984-quarta-unidade.webp\" class=\"attachment-full size-full wp-image-499\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1984-quarta-unidade.webp 836w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1984-quarta-unidade-300x193.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1984-quarta-unidade-768x495.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1984-quarta-unidade-24x15.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1984-quarta-unidade-36x23.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1984-quarta-unidade-48x31.webp 48w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1984\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Quarta unidade<\/h3><div class=\"eae-tl-content-innner\"><p>A quarta unidade foi inaugurada em Vargem Grande Paulista, em 1984, tamb\u00e9m adquirida de um concorrente local, chamado Supermercado Big. \u00c0 beira da rodovia Raposo Tavares, esta loja atendeu os mais variados p\u00fablicos e se tornou uma referencia naquela regi\u00e3o.\u00a0<em>\u201cNeste per\u00edodo a loja n\u00e3o era informatizada, mas nosso mix de produtos era muito bom, como \u00e9 at\u00e9 hoje, e faz\u00edamos muita entrega em domic\u00edlio\u201d<\/em>, detalha Jos\u00e9. J\u00e1 com quatro lojas, neste mesmo ano, a diretoria decidiu centralizar os servi\u00e7os administrativos em um \u00fanico escrit\u00f3rio em S\u00e3o Roque. Sem a burocracia no dia a dia dos funcion\u00e1rios, cada loja come\u00e7ou a se dedicar mais na opera\u00e7\u00e3o.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"84d4eec\" class=\"eae-timeline-item elementor-repeater-item-84d4eec custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1988\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"84d4eec\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1028\" height=\"543\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1988-av-brasil.webp\" class=\"attachment-full size-full wp-image-500\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1988-av-brasil.webp 1028w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1988-av-brasil-300x158.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1988-av-brasil-1024x541.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1988-av-brasil-768x406.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1988-av-brasil-24x13.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1988-av-brasil-36x19.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1988-av-brasil-48x25.webp 48w\" sizes=\"(max-width: 1028px) 100vw, 1028px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1988\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Avenida Brasil<\/h3><div class=\"eae-tl-content-innner\"><p>Outra oportunidade surgiu em S\u00e3o Roque em 1988. Desta vez uma nova loja se abriu na Avenida Brasil. Boa localidade, tamb\u00e9m na regi\u00e3o central do munic\u00edpio, atendendo moradores dos bairros que ficam nas proximidades.\u00a0<em>\u201cO crescimento da empresa foi gradativo, cada unidade que inauguramos foi decorrente de uma necessidade. N\u00e3o havia um planejamento para evoluir e n\u00e3o existia o sonho de se tornar uma rede de supermercados. Mas com a dedica\u00e7\u00e3o que t\u00ednhamos, foi natural crescer\u201d,\u00a0<\/em>acrescenta o diretor, lembrando que durante muitos anos, os funcion\u00e1rios tinham v\u00e1rias fun\u00e7\u00f5es diferentes, como fazer pedido, buscar a mercadoria quando era necess\u00e1rio e arrumar os produtos para exposi\u00e7\u00e3o na madrugada, para a loja abrir com tudo impec\u00e1vel ao cliente. De acordo com ele, at\u00e9 este momento a empresa n\u00e3o investia seu capital dentro das pr\u00f3prias lojas. N\u00e3o era necess\u00e1rio, j\u00e1 que um equipamento durava 20 anos e os pr\u00e9dios eram adquiridos novos ou reformados. Em 1986 algu\u00e9m ofereceu um computador para os s\u00f3cios e, o que at\u00e9 ent\u00e3o era feito manualmente, poderia ser informatizado<em>. \u201cIsso foi um problema porque a gente n\u00e3o entendia de computador e nem o computador entendia a gente, foi um grande dilema decidir se coloc\u00e1vamos nossas informa\u00e7\u00f5es naquela m\u00e1quina ou n\u00e3o\u201d<\/em>, lembra o antigo funcion\u00e1rio Nelson.\u00a0<em>\u201cA partir da d\u00e9cada de 90 decidimos informatizar tudo. Quem estava acostumado a trabalhar manualmente foi resistente \u00e0 implanta\u00e7\u00e3o da tecnologia. Mas precis\u00e1vamos avan\u00e7ar neste quesito\u201d<\/em>, acrescenta o diretor, Zezinho.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"b4b902d\" class=\"eae-timeline-item elementor-repeater-item-b4b902d custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1990\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"b4b902d\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1306\" height=\"430\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1990-ibiuna.webp\" class=\"attachment-full size-full wp-image-501\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1990-ibiuna.webp 1306w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1990-ibiuna-300x99.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1990-ibiuna-1024x337.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1990-ibiuna-768x253.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1990-ibiuna-24x8.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1990-ibiuna-36x12.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1990-ibiuna-48x16.webp 48w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1990\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Loja Ibi\u00fana<\/h3><div class=\"eae-tl-content-innner\"><p>Em paralelo \u00e0 moderniza\u00e7\u00e3o dos servi\u00e7os, em menos de dois anos foram abertas mais unidades. Em 1990 foi a vez de Ibi\u00fana receber o S\u00e3o Roque Supermercados. Com uma loja de amplitude significativa e, em uma localiza\u00e7\u00e3o privilegiada da cidade, a loja permanece at\u00e9 hoje no mesmo local.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"51f7762\" class=\"eae-timeline-item elementor-repeater-item-51f7762 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t1991\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"51f7762\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"430\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1991-tatui.webp\" class=\"attachment-full size-full wp-image-502\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1991-tatui.webp 822w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1991-tatui-300x157.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1991-tatui-768x402.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1991-tatui-24x13.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1991-tatui-36x19.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/1991-tatui-48x25.webp 48w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t1991\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Tatu\u00ed<\/h3><div class=\"eae-tl-content-innner\"><p>Em 1991 a empresa foi al\u00e9m,\u00a0entendendo que esse era o momento de ampliar o atendimento em outras regi\u00f5es, abriu uma nova loja na cidade da m\u00fasica, agora era a vez de Tatu\u00ed receber nossos servi\u00e7os.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"5382df7\" class=\"eae-timeline-item elementor-repeater-item-5382df7 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2000\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"5382df7\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"430\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2000-sucesso0.webp\" class=\"attachment-full size-full wp-image-503\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2000-sucesso0.webp 724w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2000-sucesso0-300x178.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2000-sucesso0-24x14.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2000-sucesso0-36x21.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2000-sucesso0-48x29.webp 48w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2000\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Sucesso<\/h3><div class=\"eae-tl-content-innner\"><p>Em 20 anos nenhuma loja havia fechado e sete atendiam toda a regi\u00e3o.\u00a0<em>\u201cO S\u00e3o Roque j\u00e1 era considerado um sucesso, mas nem imagin\u00e1vamos o que ainda estava por vir\u201d<\/em>, comenta o diretor. Em 2000 um Centro de Distribui\u00e7\u00e3o completo, que organizaria a log\u00edstica da empresa e centralizaria todos os departamentos administrativos, foi inaugurado. A frota aumentou e, a partir da\u00ed, os produtos eram separados e enviados para cada loja de maneira mais controlada. A cidade de Avar\u00e9, a 300 quil\u00f4metros de distancia de S\u00e3o Roque, foi escolhida para abrir mais duas unidades, as bandeiras que atendiam o munic\u00edpio naquela \u00e9poca.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"cee5052\" class=\"eae-timeline-item elementor-repeater-item-cee5052 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2001\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"cee5052\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1151\" height=\"349\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2001-aquisicoes.webp\" class=\"attachment-full size-full wp-image-504\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2001-aquisicoes.webp 1151w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2001-aquisicoes-300x91.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2001-aquisicoes-1024x310.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2001-aquisicoes-768x233.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2001-aquisicoes-24x7.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2001-aquisicoes-36x11.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2001-aquisicoes-48x15.webp 48w\" sizes=\"(max-width: 1151px) 100vw, 1151px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2001\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Aquisi\u00e7\u00f5es<\/h3><div class=\"eae-tl-content-innner\"><p>Gril e Kibarato, passaram a fazer parte do grupo S\u00e3o Roque.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"499460d\" class=\"eae-timeline-item elementor-repeater-item-499460d custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2003\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"499460d\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"299\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/diretoria-e-zezinho.png\" class=\"attachment-full size-full wp-image-505\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/diretoria-e-zezinho.png 646w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/diretoria-e-zezinho-300x139.png 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/diretoria-e-zezinho-24x11.png 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/diretoria-e-zezinho-36x17.png 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/diretoria-e-zezinho-48x22.png 48w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2003\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Diretoria<\/h3><div class=\"eae-tl-content-innner\"><p>Um dos filhos de Zito conta que a melhor decis\u00e3o do grupo foi em 2003, quando os s\u00f3cios decidiram rever a diretoria.\u00a0<em>\u201cFizemos uma reforma e, o que at\u00e9 ent\u00e3o era administrado por uma fam\u00edlia, passou a ser pela pr\u00f3pria equipe da empresa. N\u00e3o precisamos contratar consultor, os profissionais que formamos com nossos princ\u00edpios assumiram o posto e s\u00e3o eles que d\u00e3o resultado at\u00e9 hoje\u201d.\u00a0<\/em>Reconhecido pelo grupo, pela seriedade e a dedica\u00e7\u00e3o durante 20 anos de trabalho, Zezinho foi convidado a liderar o S\u00e3o Roque Supermercados neste per\u00edodo.\u00a0<em>\u201cFoi um desafio que n\u00e3o hesitei em assumir. Eu n\u00e3o sabia tudo, mas tracei uma meta para proporcionar melhorias na empresa. Fiz um planejamento e, antes de completar o prazo final, j\u00e1 tinha atingido meus objetivos. Claro, tudo feito em conjunto com a equipe, mas de forma organizada\u201d<\/em>, detalha Zezinho.<\/p><p>Em paralelo a tantas atividades, a atual diretoria que havia assumido recentemente, passou a investir dentro do pr\u00f3prio neg\u00f3cio, modernizando as lojas que precisavam de readequa\u00e7\u00f5es. A primeira reforma foi na loja matriz, em 2004, que ganhou nova comunica\u00e7\u00e3o visual, maior amplitude e inova\u00e7\u00e3o nos servi\u00e7os.\u00a0<em>\u201cCom capacidade financeira e cada departamento assumindo sua fun\u00e7\u00e3o, consegui investir dentro do pr\u00f3prio supermercado e programar a abertura de uma nova loja por ano.<\/em>\u00a0<em>Criamos o m\u00ednimo de planejamento para o crescimento da empresa\u201d<\/em>, recorda Jos\u00e9.<em>\u00a0\u201cAlgumas vezes aproveitei as oportunidades que surgiram, mas a inten\u00e7\u00e3o era sempre estudar a pra\u00e7a e avaliar antes de atender uma nova cidade\u201d,<\/em>\u00a0completa.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"6d8c9b6\" class=\"eae-timeline-item elementor-repeater-item-6d8c9b6 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2005\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"6d8c9b6\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"545\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-salto.webp\" class=\"attachment-full size-full wp-image-506\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-salto.webp 725w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-salto-300x226.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-salto-24x18.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-salto-36x27.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-salto-48x36.webp 48w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2005\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Loja de Salto<\/h3><div class=\"eae-tl-content-innner\"><article class=\"av-milestone-content-wrap\"><div class=\"av-milestone-contentbox\"><div class=\"av-milestone-content\"><p>O avan\u00e7o n\u00e3o parou por a\u00ed. Em 2005 foi inaugurada uma unidade em Salto, em um amplo espa\u00e7o, numa regi\u00e3o de bairros da cidade.<\/p><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"av-milestone-icon-wrap\">\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"afb4172\" class=\"eae-timeline-item elementor-repeater-item-afb4172 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2007\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"afb4172\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1439\" height=\"540\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2007-novas-lojas.webp\" class=\"attachment-full size-full wp-image-507\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2007-novas-lojas.webp 1439w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2007-novas-lojas-300x113.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2007-novas-lojas-1024x384.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2007-novas-lojas-768x288.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2007-novas-lojas-24x9.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2007-novas-lojas-36x14.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/2007-novas-lojas-48x18.webp 48w\" sizes=\"(max-width: 1439px) 100vw, 1439px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2007\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Novas lojas<\/h3><div class=\"eae-tl-content-innner\"><article class=\"av-milestone-content-wrap\"><div class=\"av-milestone-contentbox\"><div class=\"av-milestone-content\"><p>Em 2007 foi aberta a segunda loja no munic\u00edpio de Ibi\u00fana, agora na entrada principal da cidade atendendo moradores e turistas. Neste mesmo ano, Vargem Grande Paulista tamb\u00e9m ganhou sua segunda loja, agora no bairro de Tijuco Preto, bairro residencial e conhecido pelos condom\u00ednios e loteamentos nos arredores<\/p><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"d3973f5\" class=\"eae-timeline-item elementor-repeater-item-d3973f5 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2009\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"d3973f5\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1530\" height=\"525\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/ampliacao.webp\" class=\"attachment-full size-full wp-image-508\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/ampliacao.webp 1530w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/ampliacao-300x103.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/ampliacao-1024x351.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/ampliacao-768x264.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/ampliacao-24x8.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/ampliacao-36x12.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/ampliacao-48x16.webp 48w\" sizes=\"(max-width: 1530px) 100vw, 1530px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2009\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Amplia\u00e7\u00e3o<\/h3><div class=\"eae-tl-content-innner\"><article class=\"av-milestone-content-wrap\"><div class=\"av-milestone-contentbox\"><div class=\"av-milestone-content\"><p>Em 2009, com 13 lojas, o Centro de Distribui\u00e7\u00e3o ficava pequeno e chegou o momento de ampliar ainda mais o dep\u00f3sito. Para produzir alimentos de marca pr\u00f3pria, foi constru\u00edda uma Padaria Central nas depend\u00eancias do CD, onde s\u00e3o fabricados mais de 50 itens diferentes de panifica\u00e7\u00e3o, diariamente. No ano seguinte, a cidade de Caucaia do Alto tamb\u00e9m recebia os servi\u00e7os do S\u00e3o Roque, o que gerava mais uma expans\u00e3o naquela regi\u00e3o.<\/p><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"0c53362\" class=\"eae-timeline-item elementor-repeater-item-0c53362 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2010\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"0c53362\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"430\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/boituva.webp\" class=\"attachment-full size-full wp-image-509\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/boituva.webp 726w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/boituva-300x178.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/boituva-24x14.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/boituva-36x21.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/boituva-48x28.webp 48w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2010\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Boituva<\/h3><div class=\"eae-tl-content-innner\"><article class=\"av-milestone-content-wrap\"><div class=\"av-milestone-contentbox\"><div class=\"av-milestone-content\"><p>Ainda em 2010, Boituva recebeu a bandeira S\u00e3o Roque e n\u00e3o demorou muito para que a cidade recepcionasse o supermercado mais uma vez e foi no mesmo per\u00edodo que inaugurou a segunda loja na cidade do paraquedismo.<\/p><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"446e239\" class=\"eae-timeline-item elementor-repeater-item-446e239 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2012\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"446e239\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"430\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-01.webp\" class=\"attachment-full size-full wp-image-510\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-01.webp 966w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-01-300x134.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-01-768x342.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-01-24x11.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-01-36x16.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-01-48x21.webp 48w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2012\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Inova\u00e7\u00e3o<\/h3><div class=\"eae-tl-content-innner\"><article class=\"av-milestone-content-wrap\"><div class=\"av-milestone-contentbox\"><div class=\"av-milestone-content\"><p>Em 2012 o munic\u00edpio de S\u00e3o Roque ganhou sua quarta loja nas proximidades do terminal rodovi\u00e1rio, mantendo a simplicidade e organiza\u00e7\u00e3o da marca em uma loja mais moderna. Com o crescimento e avan\u00e7o na cidade de S\u00e3o Roque, foi identificado que um novo perfil de consumidor surgiu e o grupo, mais uma vez, inovou, criando o Leve Hortifruti na antiga loja Gril. Com esta marca diferenciada, o Leve possui produtos importados, cafeteria e adega completa, tudo em uma arquitetura pr\u00e1tica e moderna. Al\u00e9m da rede de supermercados, no decorrer dos anos os s\u00f3cios investiram em outros empreendimentos na cidade, como o Ski Mountain Park, Esta\u00e7\u00e3o Estilo, Esta\u00e7\u00e3o Brinquedos, Posto Araca\u00ed e P\u00e1tio Corina.<\/p><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"9c17766\" class=\"eae-timeline-item elementor-repeater-item-9c17766 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2012\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"9c17766\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"430\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-02.webp\" class=\"attachment-full size-full wp-image-511\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-02.webp 723w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-02-300x178.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-02-24x14.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-02-36x21.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/inovacao-02-48x29.webp 48w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2012\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Inova\u00e7\u00e3o<\/h3><div class=\"eae-tl-content-innner\"><article class=\"av-milestone-content-wrap\"><div class=\"av-milestone-contentbox\"><div class=\"av-milestone-content\"><p>O aumento no numero das lojas da rede n\u00e3o \u00e9 a \u00fanica meta da empresa.\u00a0<em>\u201cFazer a manuten\u00e7\u00e3o preventiva das unidades j\u00e1 existentes e a moderniza\u00e7\u00e3o continua, tamb\u00e9m \u00e9 nosso foco\u201d<\/em>, diz Zezinho. Atualmente, o S\u00e3o Roque Supermercados gera 2.140 empregos, possui uma variedade de 10.300 itens nas lojas, produz 57 tipos de produtos na Padaria Central, tem um Centro de Distribui\u00e7\u00e3o respons\u00e1vel por toda a log\u00edstica nas 17 unidades, que est\u00e3o localizadas em S\u00e3o Roque, Mairinque, Ibi\u00fana, Vargem Grande, Caucaia do Alto, Tijuco Preto, Boituva, Salto, Tatu\u00ed, Avar\u00e9 e Salto de Pirapora\u00a0<em>\u201cAinda temos muita coisa para fazer pela empresa, mas<\/em>\u00a0<em>olhando o passado vemos tantas outras que j\u00e1 fizemos, por isso considero esta uma hist\u00f3ria de sucesso\u201d.<\/em>\u00a0O segredo que manteve o S\u00e3o Roque Supermercados numa linha de expans\u00e3o nesses 42 anos\u00a0<em>\u201cfoi o trabalho feito com seriedade, o esfor\u00e7o e a filosofia da empresa. O nosso diferencial \u00e9 que, sendo uma empresa familiar ou n\u00e3o, todos n\u00f3s temos uma conduta s\u00e9ria. Respeitamos o cliente, trabalhamos com produtos de qualidade e pre\u00e7o justo\u201d<\/em>, finaliza o diretor.<\/p><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"20e2c8e\" class=\"eae-timeline-item elementor-repeater-item-20e2c8e custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2016\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"20e2c8e\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"953\" height=\"430\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-01.webp\" class=\"attachment-full size-full wp-image-512\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-01.webp 953w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-01-300x135.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-01-768x347.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-01-24x11.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-01-36x16.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-01-48x22.webp 48w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2016\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Novas lojas<\/h3><div class=\"eae-tl-content-innner\"><article class=\"av-milestone-content-wrap\"><div class=\"av-milestone-contentbox\"><div class=\"av-milestone-content\"><p><span lang=\"EN-US\">Depois<b>\u00a0<\/b>de um per\u00edodo de planejamento e manuten\u00e7\u00e3o das lojas existentes, o S\u00e3o Roque Supermercados inaugurou mais uma unidade no dia\u00a0<b>\u00a0<\/b><\/span><span lang=\"EN-US\">05\/08\/2016, desta vez no munic\u00edpio de Salto de Pirapora. Uma obra que levou dois anos para concluir e que value a pena, pois no dia da abertura foram recebidas mais de cinco mil pessoas que aguardavam esta inaugura\u00e7\u00e3o na cidade.<\/span><\/p><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"82e375b\" class=\"eae-timeline-item elementor-repeater-item-82e375b custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2016\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"82e375b\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"430\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-02.webp\" class=\"attachment-full size-full wp-image-513\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-02.webp 816w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-02-300x158.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-02-768x405.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-02-24x13.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-02-36x19.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/novas-lojas-02-48x25.webp 48w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2016\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Novas lojas<\/h3><div class=\"eae-tl-content-innner\"><article class=\"av-milestone-content-wrap\"><div class=\"av-milestone-contentbox\"><div class=\"av-milestone-content\"><p>No mesmo ano, em\u00a0<span lang=\"EN-US\">07\/10\/2016, o munic\u00edpio de Vargem Grande Paulista recebe sua<\/span>\u00a0terceira filial, na Avenida Manuelino do Prado, com grande festa em comemora\u00e7\u00e3o pela expans\u00e3o da marca na cidade.<\/p><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"ef04250\" class=\"eae-timeline-item elementor-repeater-item-ef04250 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2017\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"ef04250\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"430\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/tatui.webp\" class=\"attachment-full size-full wp-image-514\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/tatui.webp 815w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/tatui-300x158.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/tatui-768x405.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/tatui-24x13.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/tatui-36x19.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/tatui-48x25.webp 48w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2017\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Tatu\u00ed<\/h3><div class=\"eae-tl-content-innner\"><article class=\"av-milestone-content-wrap\"><div class=\"av-milestone-contentbox\"><div class=\"av-milestone-content\"><p><span lang=\"EN-US\">O munic\u00edpio de Tatu\u00ed tamb\u00e9m n\u00e3o ficou para tr\u00e1s e dia\u00a0<\/span><span lang=\"EN-US\">07\/07\/2017 teve a segunda loja inaugurada em sociedade com o mall P\u00e1tio Vivaz, na\u00a0<\/span>Avenida Te\u00f3filo de Andrade Gama. O p\u00fablico presente, entre autoridades, s\u00f3cios e clientes, animou a comemora\u00e7\u00e3o deste in\u00edcio de atividades no local.<\/p><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"43ef130\" class=\"eae-timeline-item elementor-repeater-item-43ef130 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2018\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"43ef130\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"430\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-nova-ibiuna.webp\" class=\"attachment-full size-full wp-image-515\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-nova-ibiuna.webp 845w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-nova-ibiuna-300x153.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-nova-ibiuna-768x391.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-nova-ibiuna-24x12.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-nova-ibiuna-36x18.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/loja-nova-ibiuna-48x24.webp 48w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2018\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Reinaugurada loja de Ibi\u00fana<\/h3><div class=\"eae-tl-content-innner\"><article class=\"av-milestone-content-wrap\"><div class=\"av-milestone-contentbox\"><div class=\"av-milestone-content\"><p>Ibi\u00fana j\u00e1 tinha duas lojas do S\u00e3o Roque Supermercados, mas segunda unidade inaugurada em 2007 precisava de um novo espa\u00e7o.<\/p><p>Muito bem localizada na entrada da cidade, a loja teve o pr\u00e9dio antigo demolido e na mesma \u00e1rea foi\u00a0constru\u00edda\u00a0uma filial nova e moderna, reinaugurada em 29\/06\/2018, para moradores e turistas locais.<\/p><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"079416f\" class=\"eae-timeline-item elementor-repeater-item-079416f custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2019\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"079416f\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=fbE3TBGggZM\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/reinauguracao-e1760820774131.webp\" class=\"attachment-full size-full wp-image-517\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/reinauguracao-e1760820774131.webp 1280w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/reinauguracao-e1760820774131-300x169.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/reinauguracao-e1760820774131-1024x576.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/reinauguracao-e1760820774131-768x432.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/reinauguracao-e1760820774131-24x14.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/reinauguracao-e1760820774131-36x20.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/reinauguracao-e1760820774131-48x27.webp 48w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2019\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Reinaugura\u00e7\u00e3o da loja Matriz<\/h3><div class=\"eae-tl-content-innner\"><p>No mesmo dia em que a loja Matriz foi aberta h\u00e1 45 anos, esta filial foi reinaugurada ap\u00f3s uma reforma completa, com atualiza\u00e7\u00e3o de layout, repagina\u00e7\u00e3o, nova comunica\u00e7\u00e3o visual e mudan\u00e7as gerais. Por isso, no dia 08\/03\/2019 a Matriz reabriu as portas de cara nova, atendendo com mais modernidade e praticidade os moradores de S\u00e3o Roque<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"f584e12\" class=\"eae-timeline-item elementor-repeater-item-f584e12 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2020\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"f584e12\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"300\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/atualizacao.webp\" class=\"attachment-full size-full wp-image-518\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/atualizacao.webp 226w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/atualizacao-18x24.webp 18w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/atualizacao-27x36.webp 27w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/atualizacao-36x48.webp 36w\" sizes=\"(max-width: 226px) 100vw, 226px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2020\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Atualiza\u00e7\u00e3o<\/h3><div class=\"eae-tl-content-innner\"><p>A rede de supermercados S\u00e3o Roque \u00e9 o carro chefe que iniciou os neg\u00f3cios das fam\u00edlias fundadoras, mas no decorrer dos anos os s\u00f3cios investiram em outros empreendimentos, como: o Ski Mountain Park, P\u00e1tio Corina, Uhuu Brinquedos, Posto Araca\u00ed e Galli Atacadista.<\/p><p>O aumento no numero das lojas da rede n\u00e3o \u00e9 a \u00fanica meta da empresa. \u201cFazer a manuten\u00e7\u00e3o preventiva das unidades j\u00e1 existentes e a moderniza\u00e7\u00e3o continua, tamb\u00e9m \u00e9 nosso foco\u201d, diz Zezinho. Atualmente, o S\u00e3o Roque Supermercados gera 2.500 empregos aproximadamente, possui uma variedade de 10.500 itens nas lojas, produz mais de 50 tipos de produtos na Padaria Central, tem um Centro de Distribui\u00e7\u00e3o respons\u00e1vel por toda a log\u00edstica nas 19 unidades, que est\u00e3o localizadas em S\u00e3o Roque,<\/p><p>Mairinque, Ibi\u00fana, Vargem Grande, Caucaia do Alto, Tijuco Preto, Boituva, Salto, Tatu\u00ed, Salto de Pirapora e Avar\u00e9. \u201cAinda temos muita coisa para fazer pela empresa, mas olhando o passado vemos tantas outras que j\u00e1 fizemos, por isso considero esta uma hist\u00f3ria de sucesso\u201d.<\/p><p>Para os gestores da empresa, o segredo que manteve o S\u00e3o Roque Supermercados numa linha de expans\u00e3o que nunca acabou foi o trabalho feito com seriedade, o esfor\u00e7o e a filosofia da empresa. \u201cO nosso diferencial \u00e9 que, sendo uma empresa familiar ou n\u00e3o, todos n\u00f3s temos uma conduta s\u00e9ria. Respeitamos o cliente, trabalhamos com produtos de qualidade e pre\u00e7o justo\u201d, finaliza o diretor.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"30b388e\" class=\"eae-timeline-item elementor-repeater-item-30b388e custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2022\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"30b388e\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-6.webp\" class=\"attachment-full size-full wp-image-815\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-6.webp 1500w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-6-300x169.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-6-1024x576.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-6-768x432.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-6-24x14.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-6-36x20.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-6-48x27.webp 48w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2022\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Inaugura\u00e7\u00e3o Loja Salto<\/h3><div class=\"eae-tl-content-innner\"><p>06 de Maio de 2022<br \/>Inaugura\u00e7\u00e3o da 20\u00aa loja, sendo a 2\u00aa unidade na cidade de Salto.<br \/>Bairro Jardim das Na\u00e7\u00f5es.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"4c34fdc\" class=\"eae-timeline-item elementor-repeater-item-4c34fdc custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2022\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"4c34fdc\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"831\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-5.webp\" class=\"attachment-full size-full wp-image-814\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-5.webp 1280w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-5-300x195.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-5-1024x665.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-5-768x499.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-5-24x16.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-5-36x23.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-5-48x31.webp 48w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2022\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Inaugura\u00e7\u00e3o Loja em Alum\u00ednio\/SP<\/h3><div class=\"eae-tl-content-innner\"><p>27 de Outubro de 2022<br \/>Inaugura\u00e7\u00e3o da 21\u00aa loja na cidade de Alum\u00ednio SP.<br \/>Bairro Vila Ped\u00e1gio.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"fe4d5b0\" class=\"eae-timeline-item elementor-repeater-item-fe4d5b0 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2024\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"fe4d5b0\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-4.webp\" class=\"attachment-full size-full wp-image-813\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-4.webp 1600w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-4-300x200.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-4-1024x682.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-4-768x512.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-4-1536x1023.webp 1536w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-4-24x16.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-4-36x24.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-4-48x32.webp 48w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2024\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Inaugura\u00e7\u00e3o Loja em Sorocaba\/SP<\/h3><div class=\"eae-tl-content-innner\"><p>10 de Maio de 2024<br \/>Inaugura\u00e7\u00e3o da 22\u00aa loja na cidade de Sorocaba SP.<br \/>Rua Jo\u00e3o Pedro Luz, 200<br \/>Bairro Recreio dos Sorocabanos.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"26ed2f8\" class=\"eae-timeline-item elementor-repeater-item-26ed2f8 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2024\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"26ed2f8\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-3.webp\" class=\"attachment-full size-full wp-image-812\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-3.webp 1600w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-3-300x200.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-3-1024x682.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-3-768x512.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-3-1536x1023.webp 1536w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-3-24x16.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-3-36x24.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-3-48x32.webp 48w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2024\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Inaugura\u00e7\u00e3o 2a Loja em Sorocaba\/SP<\/h3><div class=\"eae-tl-content-innner\"><p>10 de Maio de 2024<br \/>Inaugura\u00e7\u00e3o da 23\u00aa loja na cidade de Sorocaba SP.<br \/>Avenida Ang\u00e9lica, 155<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"763b663\" class=\"eae-timeline-item elementor-repeater-item-763b663 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2024\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"763b663\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-2.webp\" class=\"attachment-full size-full wp-image-811\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-2.webp 1600w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-2-300x200.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-2-1024x682.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-2-768x512.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-2-1536x1023.webp 1536w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-2-24x16.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-2-36x24.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-2-48x32.webp 48w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2024\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Inaugura\u00e7\u00e3o da Loja em Vargem Grande Paulista<\/h3><div class=\"eae-tl-content-innner\"><p>30 de Agosto de 2024<br \/>Inaugura\u00e7\u00e3o da 24\u00aa loja na cidade de Vargem Grande Paulista SP.<br \/>Bairro Tijuco Preto, Shopping Central Park<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"ee6972f\" class=\"eae-timeline-item elementor-repeater-item-ee6972f custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta\">\n\t\t\t\t\t\t\t2024\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"ee6972f\">\n\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t<div class='eae-tl-item-image'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-1.webp\" class=\"attachment-full size-full wp-image-810\" alt=\"\" srcset=\"https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-1.webp 1600w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-1-300x169.webp 300w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-1-1024x576.webp 1024w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-1-768x432.webp 768w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-1-1536x864.webp 1536w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-1-24x14.webp 24w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-1-36x20.webp 36w, https:\/\/www.smsr.com.br\/sr\/wp-content\/uploads\/2025\/10\/Timeline-Sao-Roque-Supermercados-1-48x27.webp 48w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\t\t\t\t\t\t\t<div class=\"eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t2024\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Nova Sede Administrativa<\/h3><div class=\"eae-tl-content-innner\"><p>22 de Janeiro de 2024<br \/>Nova sede administrativa da rede<br \/>No dia 22 de janeiro de 2024, no mesmo terreno do atual Centro de Distribui\u00e7\u00e3o em S\u00e3o Roque SP, \u00e9 inaugurado o novo pr\u00e9dio administrativo do S\u00e3o Roque Supermercados.<br \/>Bairro Tijuco Preto, Shopping Central Park<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/section>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mais de 5 d\u00e9cadas de Hist\u00f3ria Hist\u00f3ria Miss\u00e3o Oferecer qualidade e variedade nos produtos e servi\u00e7os, gerando resultados e satisfa\u00e7\u00e3o pelo trabalho bem feito. Vis\u00e3o Ser prefer\u00eancia dos consumidores onde estamos localizados, manter o investimento nas unidades existentes e na expans\u00e3o de novas lojas. Valores \u2013 Honestidade \u2013 Determina\u00e7\u00e3o \u2013 Confian\u00e7a na equipe \u2013 Respeito [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-520","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.smsr.com.br\/sr\/wp-json\/wp\/v2\/pages\/520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsr.com.br\/sr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.smsr.com.br\/sr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsr.com.br\/sr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsr.com.br\/sr\/wp-json\/wp\/v2\/comments?post=520"}],"version-history":[{"count":81,"href":"https:\/\/www.smsr.com.br\/sr\/wp-json\/wp\/v2\/pages\/520\/revisions"}],"predecessor-version":[{"id":1356,"href":"https:\/\/www.smsr.com.br\/sr\/wp-json\/wp\/v2\/pages\/520\/revisions\/1356"}],"wp:attachment":[{"href":"https:\/\/www.smsr.com.br\/sr\/wp-json\/wp\/v2\/media?parent=520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}